This was the biggest Night Projection campaign executed at Media Merchants with 14 projectors throughout Toronto and Montreal! We were thrilled to have the opportunity to inspire and spread positive messages throughout both cities. The projections were filled with engaging, optimistic quotes that directed pedestrians to brewsomegood.ca, a site that provides you with your daily dose of optimism. The campaign actively engaged Canadians as they were posed with the question 'How are you feeling? Cup half empty or cup half full?' and tweeted in their responses that were projected throughout the cities.