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Quiksilver | Red Bull
Night Projections
Approach:
To promote the release of Red Bull Media’s action sports film ‘The Art of Flight’, we worked with Quiksilver and Red Bull on a multi-market Night Projection campaign throughout Canada.
Scope:
We took the cinematic experience of ‘The Art of Flight’ to the streets by projecting the larger than life trailer in downtown Toronto, Montreal, Quebec City and Vancouver. The creative featured a video loop with scenes from the movie followed by the dates of the premiere and a link to the online store where they could buy tickets.
