This installation is different from other interactive storefronts we’ve worked on as they typically utilize empty retail locations. Vacant venues allow us to build a massive projection screen while taking advantage of significant foot traffic. Starbucks, on the other hand, wanted to make the most out of their key locations in Vancouver and Toronto and these two interactive storefronts are uniquely positioned at two of Starbucks busiest locations. The interactive storefronts, placed in high traffic areas, have not only been attracting thousands of people on a daily basis but also a wide demographic due to the brightness and quality of the screens. It’s very difficult to pass by the screen and not notice the Tazo campaign.