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Tourism Quebec
Object Mapping
Approach:
The Tourism Quebec FEEL campaign engaged passersby with videos and 3D animations exploring the lively culture of Quebec. The creative was mapped onto an installation of the word “FEEL” for the annual summer campaign of Ministère du Tourisme du Québec in the Ontario market.
Scope:
The Tourism Quebec Object Mapping was unveiled from June 25th - 28th in the heart of Toronto's historic Distillery District and on the corner of Adelaide & John St. The installation was the centre of attention all day and night, creating great street level interactions while spreading the Quebec vibe.